Seth Preibatsch of SCVNGR believes we are leaving the decade of social and entering the decade of gaming. That is, the decade where mobile and web services move beyond the role of connecting people, and begin to influence behavior through the use of various interactive game dynamics. He provides a useful taxonomy of four types of game dynamics and how they have been used in traditional video games, along with examples of how they can be layered over our current social networks to influence the behavior of consumers, students, and citizens in the near future.

(Via TED)